Local tech entrepreneur Ted Serbinski today announced the launch of Loretta Technologies, a new Detroit-based company dedicated to making technology work more effectively for K-12 schools, teachers, and students.
“Schools have traditionally focused on buying devices like Chromebooks and iPads,” says Serbinski. “But the real challenge today isn’t just having the devices — it’s configuring them to work as a unified system with the right applications. That’s where Loretta comes in.”
Serbinski learned of the issues by volunteering in classrooms over the last three years.
Unlike traditional IT providers, Serbinski says Loretta takes a classroom-first approach, treating each teacher and classroom as its own customer. The company integrates user accounts, devices, applications, and WiFi networks into a seamless system while tailoring solutions for different student grades and teaching styles.
According to Serbinski, Loretta uses a combination of software and AI technologies to automate system configurations and maintenance. This approach is designed to keep costs low and predictable and systems running smoothly.
One of Loretta’s benefits its simplicity: teachers can text Loretta directly for immediate help with common classroom tech headaches; no tickets, no waiting, just fast, effective support, according to the company.
In addition to the software platform, Loretta “teaches the teachers” helping them keep up to date, including the latest techniques to using AI tools like Google Gemini to save time on lesson planning, quizzes, and other classroom tasks.
“Our mission is to humanize technology in schools,” says Serbinski. “We want teachers to see tech as an active learning tool that empowers students to change the world as next-generation creators. Give kids the right tools, and they’ll show us how limitless they are.
The company is named after Serbinski’s late mother’s middle name, Loretta, whose passion for education and volunteering continues to inspire the company’s mission.
Loretta Technologies is working with Our Lady Queen of Martyrs in Beverly Hills and is engaging with other independent schools, including Catholic, Christian, and charter schools, across the region. To further its mission, the company is offering free network Wi-Fi assessments — a service that typically costs thousands of dollars — to underserved independent schools.
Loretta Technologies has raised $1 million in seed funding, led by Detroit Venture Partners, with participation from Untapped Capital, and several angel investors, including Kurt Steckling and Jason Vazzano, co-founders of Vectorform; and Jim Simpson, former CEO at Blumira. The funding will support product development, customer acquisition, and scaling operations across Michigan.
“At a moment when schools are desperate for tools that actually lighten teachers’ load and accelerate student learning, Loretta stands out as a category-defining platform,” says Jared Stasik, a partner at Detroit Venture Partners. “We invested because the team isn’t just building great edtech, they’re reimagining how classrooms everywhere can thrive with technology that finally feels effortless.”
Currently operating with a lean fractional team, Loretta says it plans to expand this fall from its Detroit base, with the long-term goal of reaching 1,000 schools nationwide.
“Reliable, unified technology in classrooms isn’t a luxury, it’s a prerequisite for teaching students,” says Serbinski. “By transforming how schools manage technology, we’re helping students thrive as the next generation of entrepreneurs and problem-solvers.”
For more information and to schedule a free WiFi assessment, visit loretta.tech.
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